SanDono is a pioneer venture studio in DACH region and helps startup founders since 2026 to build their startups authentically and sustainably successful. After a first workshop and profound tailor-made analysis, we decide together where we as a venture studio can add the highest critical relevance for your success and how you wish to compensate us for this contribution. Usually we help in:

«STRATEGY»: We develop or challenge your spin-off, go2market or growth strategy and always start with the basic foundations of your company; your «reason why» and vision, mission, ambition and derive the most fitting and highest potential target markets and (…) MORE

«PITCH DECK»: We challenge or develop your storyline & pitch deck for investor's search, startup competitions, grants, or B2B sales. We always start with your "reason why" and vision/ mission and derive the most suitable & attractive way to tell your story. (…) MORE

«ROADMAP»: Through serious planning work, smart approaches, and measurable & inspiring milestones, we create favorable circumstances for your startup's early and sustainable success. We analyze your situation & goals, bringing in our experience in the successful build-up of startups and tailor-made implementation plan including: (…) MORE

«TEAM»: People make companies, and this is especially true for startups. A highly complementary co-founder team—both in terms of personality and skills—as well as recruiting the right first employees forms THE foundation for a successful startup. Strong founders recognize that there are many things they do not know or cannot do themselves, and they prioritize (…) MORE

«PERSONAL GROWTH»: As a founder, you bring your very own passion, talents, life experiences into your startup and take risks that might affect your personal life too. You express your opinion and make yourself vulnerable. As much as your strengths might catalyze the development of your startup, also your own personal struggles will hinder the development of (…) MORE

«STRATEGY»

We develop or challenge your go2market or growth strategy and always start with the basic foundation of your company; your «reason why» and vision, mission, ambition and derive the most fitting and highest potential target markets and target customer segments with respective value propositions & offerings. Based on this as well as market & customer insights we discuss the most promising spin-off, go2market & critical growth paths and derive consequences for product development, sales & marketing, team set-up, (strategic) partnerships & a suiting funding strategy. Finally, we also discuss if and in what form we can actively support you to succeed in key activities, be it acquisition of B2B customers, negotiation of strategic partnerships or looking for the right investors through our networks.

This strategy workshop takes usually between 5-8 hours.

 

«PITCH DECK»

We challenge or develop your storyline & pitch deck for investor's search, startup competitions, grants, or B2B sales. We always start with your "reason why" and vision/ mission and derive the most suitable & attractive way to tell your story. We follow an approach of emphasizing your strengths & beliefs but always also openly talking about "white spots". Every successful founder (and investor) knows this: you never can learn enough as a startup. Entrepreneurship is all about facing new hurdles, and further questions always emerge that you need to answer to become or stay successful. Nothing is more authentic and trustworthy than a founder who can admit that they don't yet have crystal clear and thoroughly examined answers to all their startup's aspects and open questions. However, it is necessary to communicate that you are actively working on it to find those answers.

With our «Magic 13Q» framework we developed a strong, logical framework that addresses your target audience where they come from and we build trust & interest step by step finally resulting in an investment, purchase or signed partnership. We use insights from neuroscience, psychology and also our long term experience in various geographies and our exposure to several investor and customer markets in Europe and beyond.

In addition, a good, authentic pitch deck is selective: It attracts THE right investors, customers & talents and keeps away those who don't fit you and would only be a hurdle on your path to success because they cannot understand you and don't share your values. Adjusting, by default, to the expectations of potential investors is a mistake. Telling your own, authentic story is the way to find the right investors for you.

Such a pitchdeck shaping format usually takes between 4-6 hours and after this session it usually requires some additional remote or video call iterations to bring the pitchdeck in its final, convincing form.

 

«ROADMAP»

Through serious planning work, smart approaches, and measurable & inspiring milestones, we create favorable circumstances for your startup's early and sustainable success. In tailor-made workshop formats, we analyze your situation & goals, bringing in our experience in the successful build-up of startups and developing together with you a tailor-made implementation plan including: a strategic roadmap (3-5-year-horizon, depending on vertical), a tactical roadmap (9-15 months), a 100-day-action-plan, as well as the assessment of your critical path, milestone interdependency, and your need for resources for all these activities. We always proceed «from clear to unclear». In addition, if needed, we are open to pausing the workshop & continuing at a later moment until further research and / or conceptual work could be performed by you. The ability to do a convincing «milestone design» has effects on fundraising psychology, customer success as well as the success of your exit strategy and differentiates strong startups/ founders from the ones that fail. Finally, we also discuss if and in what form we can actively support you to succeed in key activities, be it acquisition of B2B customers or looking for the right investors through our networks.

The quality of a good roadmap can be felt when it immediately triggers a «call2action», and every founder wants to immediately start implementing and knows who needs to do what by when. A further sign of a good roadmap is a strong need to re-prioritize or leave away tasks or activities that no longer seem important. This means true focus has been achieved.

These roadmap and implementation workshops take usually 5-8 hours.

 

«TEAM»

People make companies, and this is especially true for startups. A highly complementary co-founder team—both in terms of personality and skills—as well as recruiting the right first employees forms THE foundation for a successful startup. Strong founders recognize that there are many things they do not know or cannot do themselves, and they prioritize setting-up and developing a high performance co-founder team as well as the optimal team building from the very beginning. We assist you in the analysis of your current co-founder situation as well as in deriving a resource and team plan from your roadmaps, jointly evaluating where new hires in the core team, strategic partnerships, or external services might be the most suitable solution, and then help you find the identified profiles - be it co-founder or key employees.

From our experience, it becomes clear that the choice of the right timing, platforms, and attention to detail when creating job advertisements or co-founder matchmaking profiles as well as the right test and first collaboration framework is crucial for the success or failure of team building.

 

«PERSONAL GROWTH»

As a founder, you bring your very own passion, talents, life experiences into your startup and take risks that might affect your personal life too. You express your opinion and make yourself vulnerable. As much as your strengths might catalyze the development of your startup, also your own personal struggles will hinder the development of your company. Topics such as dealing with money, trusting and being trustworthy, setting boundaries and respecting other people's boundaries, how to manage fears, as well as tapping into your intuition, authenticity, trust, and creativity are crucial when building a startup.

Therefore, we offer you as a founder personal coaching focusing on your personal life situation, personality, and values, and we are exclusively handling topics that are relevant for you and your personal growth.

This type of coaching helps you explore your full potential and that of your startup. As a side effect, you will live happier and work better. Our methodology uses insights from psychology to explore conscious and subconscious belief sets, behavioral patterns, and habits, as well as your expectations for other people. We help you let go of «old» belief sets that might sabotage your life and substitute them with new, life-affirming, effective belief sets, as well as breaking and building new habits. Last but not least, we need to say: we don't want to change your individual personality but give you back the complete awareness about your authentic self, your thoughts & your actions so that you can live even more self-determined, free & fulfilled, and express your full authentic power & impact. You should not be a prisoner in a hamster wheel of performance & expectations of others but an active creator of your own life & impact.

The sessions are either happening at our offices in Lucerne or Zurich or in nature while hiking in the forest or walking up a hill (in summer) or while skiing (in winter). We offer a free-of-charge first session (90’ max.), after which we can better assess in which topics of personal growth there's the most potential for you and what would be an estimate time & budget, we would need to invest to activate this potential.

 

Discover the world of DEEP VENTURES our platform where we give deep impulses to society, economy and individuals.

Dive into the world of DEEP TOURS & DEEP DINNER where deep insights, unforgettable experiences and interesting connections await.

DEEP TOURS is for anyone interested in honest self-reflection (Vulnerability & Authenticity Tour) or improving their father-son (Father-Son Tour) or sibling relationship (Siblings Tour). In our DEEP DINNER formats you can expand your horizons by having deep discussions with interesting people outside your own “bubble”, vulnerable sharing your own experiences and wisdom and, most importantly, to be challenged and inspired by other people’s perspectives.

We would be delighted to be a part of your personal growth journey, whether as a host, listener, and discussion partner at a DEEP DINNER format or as a tour guide & coach on one of our DEEP TOURS.

Since 2020 we started doing a part of our coachings with startup founders in nature and we could since then experience how perfectly nature provides and creates a safe space for entering tough discussions and shaping strategic thoughts.

From 2022 we went even further and went to nature with with curated groups of startup founders and since then many entrepreneurs could experience its power and the magic happening when nature, entrepreneurship, deep wisdom, crowd intelligence and great people meet: the magic of Naturpreneurs!

Since 2025 we expanded the format to full-day or multi-day experiences and bring the format to different locations across Switzerland and bordering regions in South-Germany and Austria. We allow ourselves being inspired by the seasons to dive into topics that truly move (and sometimes shake) entrepreneurs and that can also be experienced directly in nature.

You learn how to deal with expectations, success and also failure. We talk about risk and return when you will be crawling on all fours when we are looking out for wild mushrooms or you’ll experience fear but also realise self-empowerement when crossing a small waterfall or when you need to trust one single, strong root from a tree to hold you while climbing up a steep hill. In the darkness of winter you’ll experience what silence does with you – are you able to enjoy it or do you get anxious? Do you have the power to find your own way and also don’t lose the big picture when everything “grows” around you in spring and a lot of opportunities arise? Or do you experience fear of missing out often? And if so: Why? Can you give a helping hand but also accept one when traversing a wild mountain river? What can nature tell us about niche strategies, USP, ecosystems, context and market potential analysis as well as the art of changing perspectives?

We combine strong experiences in and with nature with dedicated deep reflexion, meaningful and vulnerable conversations as well as impulses from experienced coaches. This is how awareness and change is catalyzed – for more trust, accountability, authenticity and personal growth.

Our long term goal is to create a movement that goes way beyond memorable events. This is why we will create a Naturpreneurs Alumni Club – a circle for those entrepreneurs understanding the power of nature being a space and resource for clarity, inspiration and sustainable growth.

If you want to have a more concrete insight into our naturpreneur activities, you can check out our Autumn Naturpreneur Edition 2025.

 

«STRATEGY»

Startup Strategy Workshop (in the context of your innovation or company strategy) we discuss the strategic «why» & «what» and answer (among others) the following questions:

• («why») does a startup activity even make sense for your company?
• «how» can your startup strategy contribute to your overall (innovation) strategy? Why (or in what areas) can such a contribution only or best be achieved through startups?
• «how» can this contribution by a startup strategy best be achieved (cooperation vs. investment)?
• «how» does your target startup profile look like?
• «what» can you actually and concretely offer to these startups?
• «how» does this offering differentiate against offerings of your competitors or other companies?

We are more than happy to put together a detailed offering, including a proposition for the agenda of this full-day workshop.

 

«EXECUTE»

Implementation Workshop Startup Strategy We define the operational «what» & «how» and answer (among others) the following questions:

• «what» are your concrete value propositions and offerings for your target startup profile?
• «what» are realistic goals for your startup activity, and how can you measure success?
• «how» could a concrete cooperation or investment process look like – from scouting to cooperation, to implementation, to closing of the investment?
• «where» can these types of startups be found, and how can they find you («pull») or how can you find and approach them («push»)?
• «how» can you boost your company's visibility to these startups in a straightforward & fast way (startup events, partnerships for startup programs/ accelerators/ incubators, own startup program, etc.)?
• «how» can you express your startup offering on your website (or do you need a new, specific landing page for this purpose)?
• «how» could a partnership with SanDono look like, and what part of the activities/ services could you outsource to us?

We are more than happy to put together a detailed offering, including a proposition for the agenda of this full-day workshop.

 

«SCOUT»

Startup Scout We scout the best startups for your target profile, nationally or internationally. Therefore, we can support you with the following activities:

• Active scouting of startups based on your search profile. National scope (SanDono), DACH region (SanDono), or also globally (SanDono & partner companies)
• (Continuous) Potential Startup-Cases Pipeline for startup cooperation or investment – for your decision-making process
• (Ad hoc) Potential Startup-Cases Pipeline for startup cooperation or investment – for your decision-making process in the form of a long and shortlist for your assessment and decision-making process
• Assessment of incoming startup requests («pull») & actively communicating with potential startups
• Representation or Attendance (together with people from your company) in Startup Events in Switzerland or the DACH region

We are more than happy to send you a detailed offering for our scouting service.

 

«GUIDE»

Startup Guide We cover the whole process or single steps of the entire process until the start of the cooperation with a startup or the closing of the investment. Therefore, we can support you with the following activities:

• Active scouting of startups based on your search profile. National scope (SanDono), DACH region (SanDono), or also globally (SanDono & partner companies)
• (Continuous) Potential Startup-Cases Pipeline for startup cooperation or investment – for your decision-making process
• (Ad hoc) Potential Startup-Cases Pipeline for startup cooperation or investment – for your decision-making process in the form of a long and shortlist for your assessment and decision-making process
• Assessment of incoming startup requests («pull») & actively communicating with potential startups
• Participation in the discussions with startups on-site (at the startups or your offices) or via video call
• Guiding the complete process (including, for example, due diligence or term sheets for investments, pilot project scope, or negotiation of contracts for cooperations)
• Representation or Attendance (together with members of your team) in Startup Events in Switzerland or the DACH region

We are more than happy to send you a detailed offering for our scouting service.

 

Startups that trust us (selection):

 

Contact us. We look forward to helping you create.

 

SanDono GmbH
Pilatusstrasse 19
6003 Luzern
Switzerland

© SanDono GmbH, 2025
Concept and Design: Sonja Studer
Programming: codess media GmbH
Photography: Anna-Tina Eberhard, Stefan Schlumpf, Thinkstock

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